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Summer is the peak season for FSBO marketing as this is prime moving time in most areas. One good idea for marketing to FSBOs for mortgage brokers that I recently heard is something that may seem silly to many but, in fact, is quite genius (in my opinion).

A broker in the Southwest has been teaming up with FSBO sellers on weekends and instead of doing the usual “sit at the open house and pre-qualify buyers”, she has been sitting on the front lawn with a lemonade stand. The lemonade is free, poured into cups with the broker’s logo and contact information on them, and is served from a table that has a large logo banner in front of it. This attracts more visitors than usual.

What I like about this idea is that it doesn’t restrict the broker to getting leads from only those who enter the FSBO seller’s home, but it opens up her lead potential to neighbors and anyone who might drive by. In fact, the broker who told me about this idea said that she gets more non-FSBO leads from her “open house lemonade stand” than she typically does from an open house itself. What a fantastic idea!

Let’s work some numbers: A 8′ x 2′ full-color all-weather banner might cost you a couple hundred dollars. That’s really your only large expense - and you honestly don’t have to have a sign professionally made. A sign on bright poster board would probably work just as well and cost only a couple of dollars. Lemonade, ice, and cups are all very cheap. You could do very well for yourself with a budget of only $20.

The good will in the neighborhood and with the sellers will be more than worth your time and effort (and $20), even if you don’t close a loan from a few hours in the sun.

This entry was posted on Saturday, August 5th, 2006 at 1:58 am and is filed under FSBO Marketing, FSBO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.