FSBOLEADS.NET

Why should agents market to FSBO sellers?

9 out of 10 sellers who begin the home selling process as a “for sale by owner” eventually list with an agent.  This is a fact recorded year in, year out in the National Association of Realtors Annual Survey.  Knowing this stat means that FSBOs are about the hottest leads you can get.  90% convert into listings!

Pros and cons of FSBO marketing for agents 

Pro: These sellers are ready to sell.  You don’t need to cold call or send postcards to your friends and family - FSBO’s are already selling - they’re just waiting for someone to come along and help them find the MLS.

Con: Many agents know this and market to FSBO’s religiously.  It’s a competitive niche for agents, but if you figure out a system that works for you, you can close many deals a month from this source.

Keys to success

Persistence, persistence, persistence.  The NAR Annual Survey also reports that more than half of all sellers will list with the agent that first contacts them, and even moreso those who they have a relationship with.  So being there first and building a relationship is very important to your FSBO marketing campaign as a real estate agent.